During Spring 2016, CCTers visited New York City and toured The Wall Street Journal, Data and Society, AdCouncil, Tasks and Purpose, The Guggenheim, and MediaVest. They also met up with CCT alums for networking and attended a happy hour with Venture Hoyas.
MediaVest is a division of Starcom Meidavest Group (SMG), a part of the world’s largest communication group, the Publicis Group in Paris. The visit was a great opportunity to have interface with employees of this elite industry. Oleg Korenfeld, the senior vice president of Ad Tech & Platforms, delivered a brilliant lecture about their data architecture team. MediaVest is not a traditional design agency; it is focused on driving content and analyzing different kinds of data to help the client to buy digital products. CCT alumni Ramez Karkar, the director of Ad Tech & Data Architecture, also gave us a personalized tour. The most fascinating aspect of the TechTour is it helped me open a door to see culture of a company. During the three days, I recognized almost every company talked about big data and virtual reality--it’s definitely important in the future. Thanks again to the TechTour team who organized this wonderful and insightful trip! -Waynu Zhang '17
We visited Ad Council during the second day of the New York TechTour, and this organization really impressed me. As a non-profit advertising company, Ad Council contributes to social good, working with the government, public services, and leading agencies. Each campaign takes about 9 months, and each team takes responsibility for tracking exposures, follow-up surveys, and data analysis. Ad Council targets a variety of topics such as bullying, drinking and driving, and animal adoption on both national and local levels. One of the most successful campaigns is “Love Has No Labels.” I was shocked, because I had seen this commercial before and really liked it, but didn’t know it was from Ad Council. I really admire the people in Ad Council, who dedicate their creativity and passion into social good. They are the ones who are trying to make this world a better place! -Shimeng Tong '17